Metrics Overview

Thena Campaign analytics provide valuable insights into the impact of your Slack Marketing and Customer Communication through the following Metrics:

1. Views: Impressions/Loads of a post/collateral after broadcasting.
2. Engagement: Interactions (messages or reactions) by external users in the broadcasted channel within a defined period after posting. (Default Period: 6 hours). Engagement includes:
   1. Replies: Messages in the post/collateral thread.
   2. Reactions: Slack Reactions on the post/collateral.
   3. Actions:

Campaign Analytics Report

View campaign engagement statistics through the Campaign Manager -> View Report CTA. These include:

1. Overview Tiles: The top analytics bar shows campaign-level metrics for all channels combined. Metrics include Reach, Views, Engagement, Reaction, Replies.
   1. Hover over Engagement to view its breakdown.
2. View v/s Engagement: Stacked vertical bar graph visualizing channels with views and engagement and their ratios.
3. Replies vs Reactions: Depicts lower funnel engagement metrics for channels with direct reactions to the posted message.
4. Most Engaged Channel: Statistics of channels with the highest engagement, showing distribution of metrics: Messages, Replies, and Reactions.