Sending a Campaign

Create, Modify Templates, Preview, Broadcast and Schedule Slack Marketing Collateral

Overview

This tutorial covers key features and basic concepts of the Block Builder and guides you through crafting your own marketing automation campaign.

Creating a Campaign

Block Builder

Thena's Block Builder streamlines campaign creation with ease. You can add, remove, and modify content blocks like images, text, and event calendars. URLs of images can also be customized. All of this, without writing a line of JSON (thanks to our state of the art editor).

Thena Block Builder

Thena Block Builder

Campaign Content

  1. Go to the Campaign Manager and choose Create Campaign to start.
    Select a Template from pre-existing options or load/switch templates within the Campaign Editor.
    Block Validation: The BlockKit JSON editor validates content, ensuring proper syntax before enabling campaign sending.

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Supported Formats

Actions, Context, Divider, Header, Image (Drag and Drop, link), Section, Video.

Templates

  1. Templates include SaaS-focused content : Company newsletter, Product Release notifications, Marketing Invites)

Previewing campaign content

Preview your campaign before sending it using two available options: Preview in Slack and Preview in Channel.


Sending a Campaign

Features of the Send Campaign Menu:

  1. Select External Customer Channels for the Broadcast.
    1. Choose across all external shared channels in the workspace.
    2. Channels can be grouped into Channel Groups.
    3. Use the Refresh button to update the channel list (it manually refreshes every 24 hours).
  2. Send the campaign immediately or schedule it for a specific future date and time.
  3. Cancelling a campaign: After clicking Send Campaign, you have a 2-minute buffer to abort the broadcasting via the Campaign Manager Screen.
Cancelling Message Broadcast

Cancelling Message Broadcast

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:bulb:Pro-tip: Select + Add All to maximise the Reach of the campaign to 100% audience base.

Send Campaign Menu Screen

Send Campaign Menu


Scheduling Options

  1. Schedule the campaign to be broadcasted at a future date and time.
  2. The scheduler follows your system/browser's local time.
  3. The schedule can be modified for campaigns in SCHEDULED status.

Note: Scheduled Time denotes the time the campaign send operation would be initiated not the delivery time of the messages which would ideally be a few minutes later.

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Scheduling Options


Channel Grouping

  • Save the selection of channels as an audience group for smooth campaign delivery.
  • Groups are created/modified at the organization level and available for all users.

Creating a Channel Group

  1. Select the channels from the list of channels populated.
  2. Click on "Create New Group" button on the top-right inside the pane.
  3. Name the Group. Ensure the name is unique.
  4. The current selection of channels would be added to this new group created.

Selecting multiple groups

Selection of multiple groups is available and the channel list is de-duplicated to ensure a message is not broadcasted to the same channel multiple times.

The current selection can also be modified to add or exclude channels from exhaustive list.
However, this selection can be saved only to a new group creation.

Channel Grouping

Channel Grouping


Campaign Duplication

Duplicate campaigns for similar content and audience lists using the Duplicate Campaign button.
Duplicated campaigns are set to DRAFT status.

Campaign Duplication

Campaign Duplication


Campaign Archiving

Archive or delete campaigns to organize important campaigns. Archived campaigns are accessible in the Archived/Deleted Campaigns tab in the Campaign List. Archived campaigns' stats continue to be recorded, and analytics are accessible via the View Report button.

Campaign Archiving

Campaign Archiving


What’s Next